Alexa Chung's Madewell Collection

When I first heard the news that Alexa Chung (who will not be hosting her own show anymore) was doing a collection for Madewell I was ecstatic about the news. I had this great anticipation for it and that totally fell tonight after my discovery of images of her collection.

One word: "disappointed".



You know, she has been a style muse of mine because she dresses so vintage-y English. I almost portrayed her like a modern day Twiggy capturing the North American's eyes (can I just quickly mention that I think Alexa Chung and Chloe Sevigny made a difference in North American's style? People were all about buying new things and looking modern but with the influence of these girls' taste for vintage and mixing n' matching, fashionistas are caring to recycle/ upcycle. And really, it's not about the environment factor that they are doing it, people have realized mixing vintage with new is cool.)

Anyway back to my main point. I feel like Ms. Chung could have brought more than that. I am almost under the impression that she wants to look the best so she doesn't want to produce all the cool-look give-a-ways. The Madewell collection is too dead simple and really... it's BORING! The stuff that the models are wearing, lot of items like that are already out in the market -- similar things...
I just wish she put more into it than this; what a shame.
I have a feeling Chung is going to start really dying down in North America now...

I like these shoes though:


I wonder if the shoes are part of the collection...