This Blows My Mind...

Tokujin Yoshioka, Japanese designer who is a graduate from Kuwasawa design school in Tokyo is seriously taking visual merchandising to the next level! I actually saw a photo of this earlier this week on Fashionologie and I thought it was okay, nothing crazy... UNTIL I DISCOVERED THE VIDEO ON YOUTUBE! It literally blew my mind.

“On designing a window-display of Maison Hermès, I intended to express…a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.” - T. Yoshioka

If you would like to know more about him, check out his website here.